For executives, professionals and the teams they lead.
Build and structure your CV, step by step.
Free
What you get
You leave with a strategy for creating your CV and LinkedIn to pass the AI screen, the recruiter interview and the hiring manager review.
A 1-hour one-on-one session: your CV and LinkedIn, reviewed in depth.
€4991 hour session + a 30-minute follow-up
What you get
You get a professional review of your CV and LinkedIn, direct feedback on what to improve, and a review of your changes, ready to pass the AI screen, the recruiter and the hiring manager.
Recommended
Eight weeks, one session a week. From your LinkedIn and CV to interview readiness.
Pricing on request8-week intensive · installments available
What you get
You build the competence and confidence to go in prepared and land your next interview.
Approach the job market with perspective, confidence and a clear direction.
Learn how a job opening comes about and the internal processes behind hiring.
Prepare for AI screening, the recruiter and the hiring manager.
Research the role, shape your examples and practise your answers.
Communicate your value clearly and have a confident, thoughtful conversation.
Reflect on the interview and decide on your next steps.
Build genuine professional connections and keep conversations moving with thoughtful, well-timed follow-ups.
Keep perspective, learn what you can and move forward with confidence.
Settle in, build relationships and establish a strong foundation in your new role.
Match your CV against any job description in seconds: your score, the keywords you miss, and a step-by-step AI prompt to fix it.
Reflect on how you lead at executive level and where to grow next.
Free
What you get
You leave with a clear read on how you lead today and the one thing to work on next.
Eight weeks, one session a week. Apply leadership principles to your role.
Pricing on request8-week intensive · weekly sessions
What you get
You learn how to be an effective executive through direct, practical methods.
Recommended
A three-and-a-half-hour intensive session with your team on the basics of efficiency.
Pricing on requestone-time, online
What your team leaves with
Your team leaves aligned on how it works, with its top three fixes agreed and a plan for the next morning.
Set your mindset, know why you lead, and build the energy to perform at a high level.
Speak, write and present with clarity, and hold the room all the way up to the C-suite.
See the system behind every problem, find simple solutions and decide with clear options.
Set your priorities, own your calendar, say no when it counts and use AI to work faster.
Turn direction into roadmaps, budgets and KPIs, and spot risk before it becomes a crisis.
Know when to meet and when to write, and run every meeting with a clear purpose.
Hire, delegate and give feedback, build trust, and protect your team from overload.
Build relationships at every level, manage upwards, navigate politics and lead change.
Get visible without chasing credit, read your chances for promotion and start every new role strong.
Thursday, October 15, 2026 · 7:00 PM · Online
We cover the basics of a quality CV and LinkedIn profile, then review CVs from volunteers live.
Every Thursday · 7:00 PM (Berlin time).
Hey, I'm John.
I'm sharing 15 years of knowledge accumulated after leading enterprise-level teams across major transformation programs in banking, HR, finance, data and analytics, B2B digital sales, global operations, retail CX, after-sales, and startups and their ventures.
LinkedIn recommendations
Chief of Staff to the CEO“Combines creativity, structured thinking and a strong execution mindset to deliver exceptionally in enterprise environments.”
John reported directly to me during an intense and complex transformation phase, where I relied on him to take ownership of some of our most critical initiatives.
He combines creativity, structured thinking and a strong execution mindset to deliver exceptionally in enterprise environments. John proactively shaped early AI use cases, translating them into an AI portfolio of scalable improvements to our operating model. He also used show & tell opportunities to effectively evangelize the potentials of AI before it became ubiquitous, sparked excitement and taught me and others first hand.
He consistently identified and advanced promising initiatives, turning early opportunities into concrete projects, and was recognized by senior leadership accordingly, including with awards.
I would gladly work with John again in senior leadership roles on complex enterprise transformations and wish him all the best for his next steps
Global Chief Digital Officer“John’s super power is in his ability of taking a narrative and really help craft it into a simple language to get his stakeholders and the broader organization behind it.”
I had the opportunity to work with John when I had been leading the Digital sales teams at adidas and John was part of the team helping to kick off the Digitalization for our Wholesale business.
John’s super power is in his ability of taking a narrative and really help craft it into a simple language to get his stakeholders and the broader organization behind it. John has been my go to on many occasions to take the vision and bring it to life with his story telling abilities. Very reliable, innovative and goes over and beyond to Get Things done (on-time, in-budget and exceeding expectations) !
Vice President Data & AI“A native talent to connect to senior stakeholders on eye level.”
I’ve had the pleasure of working together with John on master data and data strategy projects.
He truly has a native talent to connect to senior stakeholders on eye level.
In our projects he was able to translate complex solutions to simple scenarios to moderate, facilitate and accelerate decision making.
His creative way of presenting always amazes his audience with a well thought trough storylines, a confident appearance and captivating visuals.
I am very much looking forward to the next opportunity to be collaborating with him!
Vice President Digital Creation“Outstanding in connecting IT capabilities with business needs and also challenging part of our journey to keep consumer focused.”
We have been partnering with John and his team to build up in agile an innovative digital transformation approach for our sell-in. The tool is now going into his 6th/7th development cycle and is consistently praised by internal and external stakeholders. Outstanding in connecting IT capabilities with business needs and also challenging part of our journey to keep consumer focused. Delivery, output, very strong against an agile mindset, every incremental step is one step.. Solid leadership steering of internal and external IT partners, with budget under control. I can highly recommend John for a digital transformation role at scale!! Phillip
SVP Business Services“Showed great listening and leadership qualities.”
When I started at adidas John was one of the people that stepped up and started to collaborate with the team to define the future of our customer onboarding. In this process John showed great listening and leadership qualities. This has delivered a balanced and future proof solution for adidas. Thanks John!
“I rarely come across real talents who stand out like John.”
John was responsible for several data domains, project and programs in my team. John not only showed a great eagerness to grow and continuously expand his responsibilities, but also has delivered by exceeding all expectations. John is extremely passionate and because of that he always brings a high degree of ownership in his work. He has a great ability to navigate into unknown scenarios and find the path forward with ease, that in combination with his refined soft skills is key in bringing people together and achieving targets. I rarely come across real talents who stand out like John and I am looking forward to future collaborations. It was a pleasure to had him in my team.
Senior Director, Enterprise Architecture, Global IT“Has tons of energy, is a great energizer to the entire team, and is great at converting great creative ideas into awesome results.”
I had the pleasure of working with John on a number of initiatives, Johnny (as we call him) has tons of energy, is a great energizer to the entire team, and is great at converting great creative ideas into awesome results. We worked together on a number of occasions where we has to navigate great uncertainties as well as bureaucracy and he was definitely much more patient than I was. I would recommend him wholeheartedly and wish him all the best in all his future endeavours.
Business Architect, B2B/B2C Ecommerce & Technology Leader“A powerhouse of energy, has strong result orientation and is able to navigate through uncertainties. And these qualities make him an ideal candidate for fast paced environments.”
I have had the pleasure of working with Johnny for over two years as his manager. Johnny is a powerhouse of energy, has strong result orientation and is able to navigate through uncertainties. And these qualities make him an ideal candidate for fast paced environments. He loves challenges and goes after them with full commitment. He is like a missile which, if pointed in the right direction, can breach any target. I am pretty sure he would have lots of successes in his career.
Global Product & Digital Leader, AI Adoption, Go-to-Market“Played a key role in driving our leading product area Digital Showroom from start-up incubator phase to covering all adidas business units and sales.”
I have worked with John on adidas’s wide digital transformation initiative, digital creation e2e. John played a key role in driving our leading product area Digital Showroom from start-up incubator phase to covering all adidas business units and sales…
“Great communication, an action oriented approach, strong collaboration, and a true partnership with stakeholders in defining the needs and action plans.”
John was a great partner for us in North America getting the Digital Showroom Tool up and running across cross-functional Brand and Commercial teams. He has great communication, an action oriented approach, strong collaboration, and a true partnership with stakeholders in defining the needs and action plans.
SAP S/4HANA FICO Consultant“An outstanding ability to work under pressure.”
I had worked with John while in his role of managing the payroll for two multinational corporations. John showed an outstanding ability to work under pressure and resolve complex problems in a very creative way…
Innovation - Global Operations
Issued by adidas · December 2023
Community driven award received for AI innovation activities during 2023.
Best in Class Program Management - Global Operations
Issued by adidas · December 2022
C and SVP level recognition received for successfully delivering one of the largest in house software development initiatives within adidas.
Digital Sales Solutions - Innovation Award
Issued by adidas · December 2020
Award received for achieving excellence in developing and implementing innovative sales solutions during 2020 together with the digital showroom product team.
Top 10 Finance Impact Projects of the Year
Issued by adidas · December 2017
Recognition received for delivering a high impact project for Sales Finance, X-Channel Sell-out Performance.
Erasmus Scholarship
Issued by Erasmus · January 2014
Young professional scholarship awarded together with an internship at a leading banking institution.
Free self-assessment
Reflect on your executive readiness. Your answers are a starting point for growth, not a professional certification.
Your reflection
Executive Brains Free
Add a job description and your CV. See your AI match score, the keywords you’re missing and what to improve first.
ATS stands for Applicant Tracking System. Employers use these systems to organise applications, and some use automated screening to help identify relevant candidates.
Our AI compares the skills, experience and keywords in your CV with the job description. Your score is an estimate of that match, not a prediction of a company’s screening result or your position among applicants.
Your results
A €499 one-on-one CV & LinkedIn Review, with concrete advice and a 30-minute follow-up once you've made the changes.
Career+
A free 7-step system for your CV. Built by someone who has hired 70+ people.
Start free
Seven steps and a bonus, tailored to your field. About 15 minutes.
Free
Build and structure your CV, step by step.
What's inside
My services
A one-hour, one-on-one review of your CV and LinkedIn. Or eight weeks of coaching for your next interview.
A 1-hour one-on-one session: your CV and LinkedIn, reviewed in depth.
€4991 hour + a 30-minute follow-up
What you get
Recommended
Eight weeks, one session a week. From your LinkedIn and CV to interview readiness.
Pricing on request8-week intensive · installments available
What you get
Executive Brains
Award-winning system builder and speaker
“John’s super power is in his ability of taking a narrative and really help craft it into a simple language to get his stakeholders and the broader organization behind it.”
Where I've workedErste Group · ADP · adidas · Finimize · MediaMarktSaturn
Where I've learnedHarvard Business School · INSEAD · Friedrich-Alexander University · Project Management Institute · Scrum.org
The method behind my coaching, at your own pace.
Early access and founding-member pricing for the waitlist
You're on the list. Your 30% off is saved.
Questions
Yes. All seven steps, the bonus, my CV template and your CV score. No sign-up, no email, no card.
Tell me about yourself and the role you want, and I’ll tell you how I can help.
Online, by video call, so you can join from anywhere. In person on request.
English.
You get an invoice for every service. Pay by card or bank transfer. Coaching can also be paid in installments.
Move a session for free up to 24 hours before it starts. Changed your mind before we’ve started? You get a full refund.
Not sure where to start?
Tell me about yourself and your search, and I'll tell you how I can help.
CV Creator
Your CV has to pass three readers: the AI scan, the recruiter, the hiring manager. We work through it together, one step at a time, with examples from your field.
What do you do?
Every example is now tailored to . You can change it here any time.
Welcome back. Your progress is saved.
Continue Where I Left OffStep 1
Let's see if your photo is ready.
Professional, but human. Warm, open and full of energy.
Your photo is the moment someone meets you. Before they read a single line, they already have a feeling about you. The feeling you want is simple: I like this person, and I'd enjoy working with them.
The feeling
Simple. Yet most CVs get it wrong. Here is the difference.
The right picture
Dress for the culture you're joining. Same person, same smile. Only the clothes change.
Corporate
Banking, law, consulting.
Casual
Sportswear, startups, tech, creative.
Illustrative example images.
The wrong picture
Three photos that cost you the first impression before you've said a word.
Your turn
Answer Yes or No.
Is the photo framed around your head and shoulders?
Close enough that your face is clear. Good light. Taken for your CV.
Crop it so your head and shoulders fill the frame, with a little space above your head. If the crop turns blurry, take a new one at eye level, facing a window.
Are you smiling in the photo?
A real, relaxed smile. Eyes on the camera.
Take a new one with a real smile. Think of something that makes you laugh, then look straight into the lens.
Is the photo recent?
Taken in the last year or two. Natural, no filters, no AI.
Use a photo from the last year or two. Skip filters and retouching: adjust only crop and brightness.
Do you match the company's culture?
A suit for banking, law and consulting. Smart casual for startups, tech and creative.
Look at how their team presents itself on LinkedIn or the careers page. Dress the same way, one step smarter.
Do you look friendly and approachable?
Someone people would want to work with. Not sure? Ask two friends.
Pick your three best shots and ask two friends which person they'd want as a colleague. Use that one.
Answer all five to see if your photo is ready.
Your photo makes the right first impression.
Step 2
Let's place you in the right job family.
One line that says: I'm what you're looking for.
Your headline is the first line the AI and the recruiter read. It has two parts: a title that represents you, and three tags that show where you work.
The goal
One line, four elements. Get them right, and the AI and the recruiter place you in seconds.
Sarah Miller
Built for a Senior Program Manager role in finance transformation.
David Klein
Built for an Engineering Manager role on a cloud platform.
Laura Bennett
Built for a Head of Performance Marketing role at a D2C brand.
Anna Becker
Built for an Analytics Manager role in retail.
Mark Wilson
Built for an Operations Manager role in retail logistics.
How to get there
1Find your title
2Add three tags
1Find your title
2Add three tags
1Find your title
2Add three tags
1Find your title
2Add three tags
1Find your title
2Add three tags
Examples
How not to write it
Your turn
Answer Yes or No.
Does your title describe the work you really do?
One of the titles the market uses for jobs like yours.
Search LinkedIn for the jobs you want, note the five most common titles, and pick the one closest to your real work.
Is the level right?
Measured against your scope, not your contract.
Compare your team, budget and decisions with peers and seniors elsewhere, and use the level that matches.
Does it have three tags?
Core expertise, focus area, industry.
Add three tags after your title, separated by a vertical bar: core expertise, focus area, industry.
Are the tags in the job ad's words?
Spelled the way the ad spells them.
Take each tag from the job ad, in its exact spelling.
Would the recruiter for this job see a match at a glance?
Your title and tags point to the job you're applying for.
Read the job ad again and swap a tag so your headline echoes what they need most.
Answer all 5 to see if your headline is ready.
Your headline places you in the right job family, at the right level, with the keywords the AI and the recruiter are looking for.
Step 3
Let's sum up your whole CV in one shot.
Win the first few seconds.
The recruiter scans hundreds of CVs. A long text makes them work to find what they need. Five sharp bullets answer the brief in seconds. That's your executive summary: your whole CV in five bullets, tailored to the job.
The goal
Every recruiter has a brief from the hiring manager: the boxes your CV needs to tick. Five sharp bullets tick them all, in seconds.
The recruiter's brief
Senior Program Manager, Finance Transformation
These are the boxes your summary needs to tick.
Sarah Miller
Senior Program ManagerFinance TransformationERPConsumer Goods
Executive summary
Boxes ticked at a glance: all five. That's what gets your CV read.
The recruiter's brief
Engineering Manager, Cloud Platform
These are the boxes your summary needs to tick.
David Klein
Engineering ManagerPlatform EngineeringCloudFintech
Executive summary
Boxes ticked at a glance: all five. That's what gets your CV read.
The recruiter's brief
Head of Performance Marketing
These are the boxes your summary needs to tick.
Laura Bennett
Head of Performance MarketingPaid MediaE-CommerceD2C
Executive summary
Boxes ticked at a glance: all five. That's what gets your CV read.
The recruiter's brief
Analytics Manager, Retail
These are the boxes your summary needs to tick.
Anna Becker
Analytics ManagerCustomer AnalyticsBusiness IntelligenceRetail
Executive summary
Boxes ticked at a glance: all five. That's what gets your CV read.
The recruiter's brief
Operations Manager, Retail Logistics
These are the boxes your summary needs to tick.
Mark Wilson
Operations ManagerProcess ImprovementLogisticsRetail
Executive summary
Boxes ticked at a glance: all five. That's what gets your CV read.
How to get there
Examples
How not to write it
Rachel Adams
Executive summary
Senior leader with 14 years of experience across e-commerce, supply chain, finance, marketing, HR and IT transformation. Proven ability to lead cross-functional teams, manage complex stakeholder landscapes and deliver results in fast-paced international environments. Open to new opportunities in any industry.
Michael Grant
Executive summary
Certified program manager with 12+ years of experience. PMP, PRINCE2, SAFe, Agile, Scrum, Kanban, Waterfall, Jira, Confluence, MS Project, Smartsheet, SAP, Power BI, stakeholder management, risk management, change management.
Julia Hart
Executive summary
Steven Clark
Executive summary
Technology leader with experience across software engineering, data science, product management, cybersecurity, IT support and sales engineering. Comfortable in any role, any stack and any industry.
Daniel Ross
Executive summary
Full-stack developer with 10+ years of experience. Java, Python, JavaScript, TypeScript, Go, React, Angular, Vue, Node.js, Spring Boot, AWS, Azure, GCP, Docker, Kubernetes, Terraform, Jenkins, Kafka, PostgreSQL, MongoDB, Agile, Scrum.
Ben Carter
Executive summary
Olivia Scott
Executive summary
Marketing professional with 10 years across brand, PR, events, social media, SEO, CRM, sales enablement and internal communications. Creative, data-driven and passionate about storytelling in any industry.
Thomas Reed
Executive summary
Performance marketer. Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, SEO, SEA, SEM, GA4, Looker Studio, HubSpot, Salesforce, Klaviyo, A/B testing, CRO, ROAS, CAC, LTV, growth hacking.
Claire Evans
Executive summary
Eva Schmidt
Executive summary
Data professional with experience in analytics, data engineering, machine learning, BI, data governance, project management and consulting. Passionate about turning data into insights in any industry.
Martin Lang
Executive summary
Data scientist. Python, R, SQL, Spark, TensorFlow, PyTorch, scikit-learn, Tableau, Power BI, Looker, Airflow, dbt, Snowflake, AWS, Azure, statistics, machine learning, deep learning, NLP.
Jonas Weber
Executive summary
Anna Fischer
Executive summary
Versatile professional with experience across operations, finance, HR, procurement, customer service and IT. Quick learner, open to opportunities in any industry.
Jack Wood
Executive summary
Operations professional. Lean, Six Sigma, Kaizen, 5S, SAP, WMS, Excel, Power BI, KPIs, SLAs, budgeting, forecasting, inventory management, people management.
Lucy Hughes
Executive summary
Your turn
Answer Yes or No.
Is your summary five bullets at the top of page one?
One or two lines each, right under your headline. No paragraphs.
Turn it into five bullets of one or two lines each, and place them right under your headline.
Does your first bullet say who you are?
Level, job family, years and domains, in one line.
Start with your level and job family, add your years, then the two or three domains you know best.
Does it show your scope in numbers?
Team size, budget, revenue, markets or users.
Add the size of what you lead: how many people, which budget, how many markets or users. Rounded numbers are fine.
Do you have three signature deliveries?
What you delivered, how big it was and what changed. In numbers.
Pick your three biggest results for this job. Write each as what you delivered, how big it was and what changed.
Have you tailored it to this job ad?
Their keywords, wherever you truly have the experience.
Read the ad, note what they need most, and bring in your matching experience in their words.
Answer all 5 to see if your summary is ready.
Your summary works. In a few seconds, the recruiter sees your level, scope, results and fit for this job, and wants to read on.
Step 4
Let's match every title to the work you did.
Your title should match your scope. Not your company's org chart.
Titles aren't harmonized: a VP at one company is a senior director at another. So set your current title aside for a moment. Start with your scope, find what the market calls it, and stop one level before it inflates. Translation, not inflation.
The goal
Every title in the same structure: what you are, what you were responsible for, and where.
Sarah Miller · Latest role
Global consumer goods group · 2021 – today
Every role, the same structure
Senior Program Manager, Finance Transformation, Finance Europe
Global consumer goods group · 2021 – today
Program Manager, ERP Implementation, Group IT
Global consumer goods group · 2017 – 2021
Project Manager, Finance Systems, Group Finance
Retail group · 2013 – 2017
David Klein · Latest role
Fintech scale-up · 2020 – today
Every role, the same structure
Engineering Manager, Payments Platform, Technology
Fintech scale-up · 2020 – today
Senior Backend Engineer, Payments, Technology
Online marketplace · 2016 – 2020
Software Engineer, Checkout, E-Commerce
Retail group · 2012 – 2016
Laura Bennett · Latest role
D2C fashion brand · 2019 – today
Every role, the same structure
Head of Performance Marketing, Paid Media, Global E-Commerce
D2C fashion brand · 2019 – today
Performance Marketing Manager, Paid Social, E-Commerce Europe
Online retailer · 2015 – 2019
Online Marketing Specialist, Search, Marketing
Travel company · 2013 – 2015
Anna Becker · Latest role
Online retailer · 2019 – today
Every role, the same structure
Analytics Manager, Customer Analytics, E-Commerce
Online retailer · 2019 – today
Senior Data Analyst, Pricing, Commercial
Retail group · 2016 – 2019
Data Analyst, Reporting, Finance
Telecoms provider · 2014 – 2016
Mark Wilson · Latest role
National retailer · 2018 – today
Every role, the same structure
Operations Manager, Distribution Centers, Logistics
National retailer · 2018 – today
Site Manager, Distribution Center North, Logistics
Logistics provider · 2014 – 2018
Shift Manager, Inbound, Warehouse Operations
Logistics provider · 2011 – 2014
How to get there
Example
1Your scope
2The market's ladder
Director of Programs
Usually leads leaders: heads or senior managers reporting in.
Head of Programs
Leads program managers and owns the portfolio and its budget.
Senior Program Manager
Runs a large program. Still one program.
Program Manager
Runs one program. You lead the people who run them.
3Does it translate?
The company you're applying to calls this level Head of. It translates.
4Your title, with two tags
1Your scope
2The market's ladder
VP Engineering
Leads directors and owns the whole engineering organization.
Head of Engineering
Leads team leads and owns a platform and its budget.
Senior Engineering Manager
Leads two or three teams.
Engineering Manager
Leads one team. You lead five team leads.
3Does it translate?
Fintech scale-ups call this level Head of Engineering. It translates.
4Your title, with two tags
1Your scope
2The market's ladder
VP Growth
Owns growth across all channels, with heads reporting in.
Head of Performance Marketing
Leads the team, owns the media budget, reports to the CMO.
Performance Marketing Manager
Manages channels and a share of the budget.
Performance Marketing Specialist
Runs campaigns. You run the team and the budget.
3Does it translate?
D2C brands call this level Head of Performance Marketing. It translates.
4Your title, with two tags
1Your scope
2The market's ladder
Head of Analytics
Owns the whole function, often with managers reporting in.
Analytics Manager
Leads a team of analysts and owns analytics for the business.
Senior Data Analyst
The most experienced analyst on a team.
Data Analyst
Builds analyses. You lead the people who build them.
3Does it translate?
Retailers call this level Analytics Manager. It translates.
4Your title, with two tags
1Your scope
2The market's ladder
Director of Operations
Owns the whole network, with operations managers reporting in.
Operations Manager
Runs several sites, their managers and their budget.
Site Manager
Runs one site. You run two.
Shift Manager
Runs one shift. You run the managers of six.
3Does it translate?
Retailers call this level Operations Manager. It translates.
4Your title, with two tags
Your turn
Answer Yes or No.
Does each title match the scope you really had?
Team, budget, decisions and reporting line.
Write down the team, budget and reporting line for each role, and check that the title tells the same story.
Would the market give that scope the same title?
Compare with people doing the same work at other companies.
Look up three people with a similar scope on LinkedIn and use the level they use.
Does each title say what you were responsible for, and where?
Title, area, department. Global if it was global.
Write each title in three parts: title, area, department. For example: Head of Product, Mobile App, Digital Banking.
Would every title hold up in an interview?
Translation, never inflation.
Bring any title above your real scope back down, and be ready to explain how it compares with your company's title.
If your scope matches the job you want, does your latest title show that level?
Same scope or bigger: use the job's level.
If you already do the job you're applying for, write your latest title at that level. If the job is bigger, keep your title and let your results make the case.
Answer all 5 to see if your job titles are ready.
Your career path is easy to read. Every title shows your real level, what you were responsible for and where, and every one of them holds up in an interview.
Step 5
Let's turn every role into proof.
Every role is a mini executive summary.
One line on what you were responsible for. Then your wins: at least three, and as many as are relevant for the job you want, most relevant first. Don't be shy. Whoever reads this far is the hiring manager, and they want to know what you've done.
The goal
One line of responsibility. Then at least three wins, most relevant first. Switch the job to see them change.
Director Strategy and Programs, Product Creation, Global Operations
Global consumer brand · 2022 – today
1One line of responsibilityStays the same
Programs and projects director for the Product Creation engine within Global Operations, across ~30,000 SKUs per season, supporting ~6,000 people across all global locations.
2At least three winsAs many as are relevant, most relevant first
Engineering Manager, Payments Platform, Technology
Fintech scale-up · 2020 – today
1One line of responsibilityStays the same
Leads 4 platform teams and 32 engineers running the core payments platform for 3M users, with a €4M cloud and tooling budget, reporting to the CTO.
2At least three winsAs many as are relevant, most relevant first
Head of Performance Marketing, Paid Media, Global E-Commerce
D2C fashion brand · 2019 – today
1One line of responsibilityStays the same
Leads paid media in 8 markets with a team of 9, two agencies and a €6M yearly budget, reporting to the CMO.
2At least three winsAs many as are relevant, most relevant first
Analytics Manager, Customer Analytics, E-Commerce
Online retailer · 2019 – today
1One line of responsibilityStays the same
Leads 7 analysts and data scientists serving 12 business teams, with a €1.5M data budget, reporting to the CFO.
2At least three winsAs many as are relevant, most relevant first
Operations Manager, Distribution Centers, Logistics
National retailer · 2018 – today
1One line of responsibilityStays the same
Runs 2 distribution centers with 180 people and a €6M operating budget, serving 300 stores in 2 countries.
2At least three winsAs many as are relevant, most relevant first
How to get there
Examples
How not to write it
Your turn
Answer Yes or No.
Does each role open with one line of responsibility?
What you owned, how big, for whom.
Add one line under each title: what you were responsible for, with team, budget, users or markets.
Does each role have at least three wins?
As many as are relevant. Not a list of duties.
Replace duties with wins: at least three, and every one that's relevant for this job. What you delivered, how big it was, what changed.
Is every win measurable?
How big, and what changed.
Add a number to each win: people, money, time, percentage, users. Rounded is fine.
Are your wins ordered by relevance for this job?
The most relevant win first.
Read the job ad, then move the win that matters most for it to the top of each role.
Do your recent roles get the most space?
Older roles: one or two lines.
Give your last two or three roles the detail, and shorten anything older than 10 to 15 years.
Answer all 5 to see if your role descriptions are ready.
Every role reads like a mini executive summary: what you owned, then what you delivered, most relevant first.
Step 6
Let's put your learning where it counts.
One page, at the very end.
Education, certifications and awards go in an annex: the last page of your CV, one page only. Top half: what you learned. Bottom half: your recommendations. If someone reads that far, they're interested. If not, they skip it, and your first pages stay sharp.
The goal
One page at the end of your CV. For every entry: what it was, and what you learned there. Most relevant first.
Education, certifications & awards
[PMI / 2021]
PMP® Project Management Professional
The global standard for project management. Learned how projects work conceptually, and the traditional methods to run them: scope, schedule, cost, risk and stakeholders.
[AXELOS / 2019]
PRINCE2® Practitioner
A process-based method for running projects in controlled stages. Learned how to set up governance, roles and stage gates for large programs.
[University / 2012]
MSc Business Administration
Strategy, finance and organization. Thesis on change management in shared services, the start of my work in finance transformation.
[Award / 2023]
Best in Class Program Management
Recognized by the executive board for delivering the group's largest finance program on time and on budget.
Recommendations
“I had the pleasure of managing Sarah for three years. She took over our ERP program when it was six months behind, and within a quarter it was back on track.”
Michael Brown · VP Finance Transformation
“I worked with Sarah on our finance rollout across nine countries. She connects with senior stakeholders at eye level and turns complex solutions into simple choices, which made our steering committees short, clear and decisive.”
Daniel Hughes · CFO Europe
Education, certifications & awards
[AWS / 2023]
AWS Certified Solutions Architect – Professional
AWS's advanced certification for system design. Learned how to architect for scale, cost and resilience across many accounts.
[CNCF / 2022]
Certified Kubernetes Administrator (CKA)
A hands-on exam on running Kubernetes. Learned cluster operations, networking and troubleshooting under time pressure.
[University / 2011]
MSc Computer Science
Software engineering and distributed systems. Thesis on fault tolerance, the base for my platform work.
[Award / 2024]
Engineering Leader of the Year
Voted by the engineering organization for building the platform teams.
Recommendations
“I managed David for over two years. He built our platform group from 9 to 32 engineers and kept it shipping through hypergrowth.”
Laura Smith · CTO
“David led our cloud migration with a rare mix of ambition and care: 140 services moved, and our customers never noticed. He explains complex trade-offs in plain language, which made decisions at board level fast and easy.”
Richard Moore · Chief Operating Officer
Education, certifications & awards
[Google / 2025]
Google Ads Search Certification
Google's certification for search advertising. Learned bidding strategies, account structure and measurement. Renewed every year.
[Meta / 2023]
Meta Certified Media Buying Professional
Meta's certification for paid social. Learned campaign structure, audiences and creative testing at scale.
[University / 2013]
BA Marketing & Communication
Marketing, consumer behavior and communication. Final project: a launch plan for a D2C startup.
[Award / 2024]
Best Performance Campaign
Industry award for the TikTok Shop launch: €3M in year one.
Recommendations
“I managed Laura for three years, and she grew our online revenue from €40M to €70M while spending less to win each customer. She knows what every euro of budget does, and she can explain it to the board in two slides.”
James Wilson · Chief Marketing Officer
“Laura was the first marketer who brought finance clear numbers, not just impressions. Her attribution work changed how we plan budgets across the whole group.”
Ryan Cole · Finance Director
Education, certifications & awards
[Microsoft / 2023]
Power BI Data Analyst Associate
Microsoft's certification for Power BI. Learned data modeling, DAX, and how to build reports people actually use.
[Google / 2022]
Advanced Data Analytics Certificate
An advanced analytics program. Learned statistics, regression and machine learning in Python.
[University / 2014]
MSc Statistics
Statistics and probability. Thesis on customer churn prediction, the base for my customer lifetime value work.
[Award / 2024]
Data Excellence Award
Recognized by the leadership team for the group's first A/B testing program.
Recommendations
“I managed Anna for two years. She turned our data into decisions: the leadership team now runs the business on her dashboards, and her customer lifetime value model moved real budget.”
Robert King · CFO
“Anna answered questions we didn't know to ask. Our pricing changed because of her markdown model, and so did our margin.”
Lisa Brown · Head of Pricing
Education, certifications & awards
[IASSC / 2021]
Lean Six Sigma Green Belt
A method for removing waste and variation. Learned how to map a process, find the root cause and measure the fix.
[ASCM / 2019]
APICS CSCP, Certified Supply Chain Professional
The end-to-end view of supply chains. Learned to plan sourcing, production and logistics as one system.
[University / 2010]
BSc Logistics Management
Logistics, warehousing and transport. Final project: a warehouse layout for a retail chain.
[Award / 2023]
Site of the Year
Group award for 12 months in a row at 99% on-time delivery.
Recommendations
“I had the pleasure of managing Mark for four years. He took two struggling distribution centers and made them the best in our network, with lower costs and 99% on-time delivery.”
Andrew Scott · Director of Supply Chain
“Our stores always knew what was coming and when. Mark made logistics boring, in the best way, and he was always the first to call when something changed.”
Megan Price · Head of Store Operations
How to get there
Examples
How not to write it
Your turn
Answer Yes or No.
Are your education, certifications and awards on a one-page annex at the end?
Not on page one, not mixed with your roles.
Move them to the last page of your CV, on one page.
Is it ordered by relevance to this job?
Most relevant first, not by date.
Put the certification or degree that matters most for this job at the top.
Does each entry say what it was and what you learned?
One or two lines, relevant to this job.
Add a line per entry: what it was, and what you learned there that matters for this job.
Do you have at least one professional certification?
The standard one for your field.
Pick the certification that's standard in your field and start it. List it as “in progress” until you pass.
Have you cut what doesn't matter?
No school grades, no outdated courses.
Remove school grades and courses that don't help for this job.
Answer all 5 to see if your annex is ready.
Your annex is one clean page: what you learned and what you won on top, and proof from others below.
Step 7
Let's show what others say about your work.
Your track record, in other people's words.
Before you book a hotel or hire someone to fix your kitchen, you read the reviews. Recruiters do the same with you. Recommendations from people you worked with are your record of performance: proof that others saw what your CV says.
The goal
At least three LinkedIn recommendations: your direct manager, a senior leader, a peer and a partner from another team. The best two or three go on your annex.
Recommendations
Michael Brown
VP Finance Transformation
March 2025, Michael managed Sarah directly
I had the pleasure of managing Sarah for three years. She took over our ERP program when it was six months behind, and within a quarter it was back on track. Her superpower is turning a complex program into a plan everyone understands, from the CFO to the key users. Reliable, calm under pressure, and always on time and on budget. I can highly recommend Sarah for any senior program role.
Daniel Hughes
CFO Europe
January 2025, Daniel was senior to Sarah but didn't manage her directly
I worked with Sarah on our finance rollout across nine countries. She connects with senior stakeholders at eye level and turns complex solutions into simple choices, which made our steering committees short, clear and decisive. She was my go-to person whenever a plan needed to become reality.
Tom Becker
Finance Controller
November 2024, Tom worked with Sarah on different teams
Sarah made finance and IT speak the same language. Our team adopted the new processes because she brought us along from day one, and she always had time for our questions. Full commitment, every single week. I'd work with her again in a heartbeat.
Rebecca Moore
Program Manager
September 2024, Rebecca worked with Sarah on the same team
Sarah and I ran parallel programs for two years. She was the first to share a template, a risk or a lesson learned, and the first to step in when my program needed help. Our whole PMO works better because of her.
Sarah Miller's LinkedIn: a direct manager, a senior leader, a peer and a partner from another team.
Recommendations
Laura Smith
CTO
May 2025, Laura managed David directly
I managed David for over two years. He built our platform group from 9 to 32 engineers and kept it shipping through hypergrowth. Incidents went down while delivery speed went up, which tells you everything about how he leads. Strong technical judgment, high energy, and a team that genuinely wants to work for him. I can highly recommend David for any engineering leadership role.
Richard Moore
Chief Operating Officer
February 2025, Richard was senior to David but didn't manage him directly
David led our cloud migration with a rare mix of ambition and care: 140 services moved, and our customers never noticed. He explains complex trade-offs in plain language, which made decisions at board level fast and easy.
Kate Morgan
Head of Product
October 2024, Kate worked with David on different teams
Whenever product needed the impossible, David found a realistic way to deliver most of it, and was honest about the rest. Planning with him was always a partnership. One of the best engineering managers I've worked with.
Ben Collins
Engineering Manager
August 2024, Ben worked with David on the same team
David and I led sister teams on the platform. He made our on-call rotation humane, shared every tool his team built, and turned code reviews into something people looked forward to.
David Klein's LinkedIn: a direct manager, a senior leader, a peer and a partner from another team.
Recommendations
James Wilson
Chief Marketing Officer
April 2025, James managed Laura directly
I managed Laura for three years, and she grew our online revenue from €40M to €70M while spending less to win each customer. She knows what every euro of budget does, and she can explain it to the board in two slides. Data-driven, creative and relentless about results. I can highly recommend Laura for any senior marketing role.
Ryan Cole
Finance Director
January 2025, Ryan worked with Laura on different teams
Laura was the first marketer who brought finance clear numbers, not just impressions. Her attribution work changed how we plan budgets across the whole group. A true business partner.
Emma Clarke
Head of Brand
December 2024, Emma worked with Laura on the same team
Working next to Laura made our whole team better. She shares what works with everyone, and half of our marketing playbook is hers. Generous, sharp and always one step ahead of the next channel.
Victoria Lane
CEO
September 2024, Victoria was senior to Laura but didn't manage her directly
Laura is one of the few marketers who speaks the language of the board. Every quarter she showed us exactly what our media budget returned, and how to grow it.
Laura Bennett's LinkedIn: a direct manager, a senior leader, a peer and a partner from another team.
Recommendations
Robert King
CFO
June 2025, Robert managed Anna directly
I managed Anna for two years. She turned our data into decisions: the leadership team now runs the business on her dashboards, and her customer lifetime value model moved real budget. Rigorous, fast and pragmatic, she knows when a model is good enough to act on. I can highly recommend Anna for any analytics leadership role.
Lisa Brown
Head of Pricing
March 2025, Lisa worked with Anna on different teams
Anna answered questions we didn't know to ask. Our pricing changed because of her markdown model, and so did our margin. She translates statistics into plain business language better than anyone I know.
Chris Walker
Data Engineering Lead
November 2024, Chris worked with Anna on the same team
Anna is generous with what she knows. She set up our testing standards and coached half the team on them. Working with her, our whole data team got better.
Thomas Wright
Chief Commercial Officer
September 2024, Thomas was senior to Anna but didn't manage her directly
Anna's models changed how we price, stock and market. She brings answers, not just analysis, and she makes sure they get used.
Anna Becker's LinkedIn: a direct manager, a senior leader, a peer and a partner from another team.
Recommendations
Andrew Scott
Director of Supply Chain
May 2025, Andrew managed Mark directly
I had the pleasure of managing Mark for four years. He took two struggling distribution centers and made them the best in our network, with lower costs and 99% on-time delivery. Calm under pressure, fair with his people, and full commitment every day. I can highly recommend Mark for any senior operations role.
Megan Price
Head of Store Operations
February 2025, Megan worked with Mark on different teams
Our stores always knew what was coming and when. Mark made logistics boring, in the best way, and he was always the first to call when something changed. A true partner for retail.
Paul Green
Site Manager
October 2024, Paul worked with Mark on the same team
Mark shares everything that works at his sites with the rest of us. His lean routines are now the standard across the network. A leader people want to work for.
Helen Brooks
Chief Operating Officer
August 2024, Helen was senior to Mark but didn't manage him directly
Mark runs the most reliable sites in our network. When I need something done at scale and on time, he is the first person I call.
Mark Wilson's LinkedIn: a direct manager, a senior leader, a peer and a partner from another team.
How to get there
Example
To: Michael Brown
Hi Michael, I really enjoyed turning the ERP program around with you. Would you write me a short LinkedIn recommendation about how we worked together? Happy to write one for you too.
Short, personal and specific about what you did together. Offer one back.
To: Laura Smith
Hi Laura, I learned a lot building the platform team with you. Would you write me a short LinkedIn recommendation about it? Happy to write one for you too.
Short, personal and specific about what you did together. Offer one back.
To: James Wilson
Hi James, I loved growing online revenue together. Would you write me a short LinkedIn recommendation about how we worked? Happy to write one for you too.
Short, personal and specific about what you did together. Offer one back.
To: Robert King
Hi Robert, building the leadership dashboards with you was a highlight. Would you write me a short LinkedIn recommendation? Happy to write one for you too.
Short, personal and specific about what you did together. Offer one back.
To: Andrew Scott
Hi Andrew, turning the two sites around with you was a great ride. Would you write me a short LinkedIn recommendation about it? Happy to write one for you too.
Short, personal and specific about what you did together. Offer one back.
How not to write it
Your turn
Answer Yes or No.
Do you have at least three recommendations on LinkedIn?
The more, the better.
Ask three people who know your work well. Start with your former direct managers.
Do they come from a good mix?
Managers, senior leaders, peers, other teams.
Add one from a manager, one from a senior leader and one from another team.
Is at least one from your direct manager?
Someone you reported to.
Ask a current or former direct manager.
Is at least one from your current or last role?
Recent proof counts most.
Ask someone from your current or last role.
Are your best two or three on your CV annex?
Bottom half of the last page.
Copy your two or three strongest recommendations onto the bottom half of your annex.
Answer all 5 to see if your references are ready.
Your track record is visible: recent, varied and from people who mean it.
Bonus
Let's get you to the top of the list.
Before a person reads your CV, an AI ranks it.
When you apply, the applicant system scans your CV for the keywords the recruiter briefed it with. Every hit, in every section, moves you up the list. The recruiter opens that list from the top. If you're not near the top, your CV may never be read.
The goal
Keywords in every section, so the AI places you at the top of the list the recruiter sees first.
1The AI's brief: Senior Program Manager, Finance Transformation
| Keyword | Headline | Summary | Titles | Roles | Annex | References |
|---|---|---|---|---|---|---|
| Program manager | ||||||
| Finance transformation | ||||||
| SAP S/4HANA | ||||||
| ERP | ||||||
| Consumer goods | ||||||
| Budget | ||||||
| Cross-functional teams | ||||||
| PMP | ||||||
| Change managementMissing |
8 of 9 keywords found
23 hits across your CV
Missing: Change management. If you have the experience, add it.
2What the recruiter sees first
You're ranking #2 of 214 applicants.
1The AI's brief: Engineering Manager, Cloud Platform
| Keyword | Headline | Summary | Titles | Roles | Annex | References |
|---|---|---|---|---|---|---|
| Engineering manager | ||||||
| Platform engineering | ||||||
| AWS | ||||||
| Kubernetes | ||||||
| Terraform | ||||||
| Fintech | ||||||
| Reliability | ||||||
| Hypergrowth | ||||||
| Incident managementMissing |
8 of 9 keywords found
23 hits across your CV
Missing: Incident management. If you have the experience, add it.
2What the recruiter sees first
You're ranking #2 of 187 applicants.
1The AI's brief: Head of Performance Marketing
| Keyword | Headline | Summary | Titles | Roles | Annex | References |
|---|---|---|---|---|---|---|
| Performance marketing | ||||||
| Paid media | ||||||
| Google Ads | ||||||
| Meta | ||||||
| GA4 | ||||||
| D2C | ||||||
| CAC | ||||||
| Media budget | ||||||
| Marketing mix modelingMissing |
8 of 9 keywords found
24 hits across your CV
Missing: Marketing mix modeling. If you have the experience, add it.
2What the recruiter sees first
You're ranking #2 of 243 applicants.
1The AI's brief: Analytics Manager, Retail
| Keyword | Headline | Summary | Titles | Roles | Annex | References |
|---|---|---|---|---|---|---|
| Analytics manager | ||||||
| Customer analytics | ||||||
| Python | ||||||
| Power BI | ||||||
| A/B testing | ||||||
| Retail | ||||||
| Pricing | ||||||
| Business intelligence | ||||||
| dbtMissing |
8 of 9 keywords found
24 hits across your CV
Missing: dbt. If you have the experience, add it.
2What the recruiter sees first
You're ranking #2 of 176 applicants.
1The AI's brief: Operations Manager, Retail Logistics
| Keyword | Headline | Summary | Titles | Roles | Annex | References |
|---|---|---|---|---|---|---|
| Operations manager | ||||||
| Logistics | ||||||
| Warehouse operations | ||||||
| WMS | ||||||
| Lean | ||||||
| Retail | ||||||
| Cost per order | ||||||
| On-time delivery | ||||||
| SAP EWMMissing |
8 of 9 keywords found
23 hits across your CV
Missing: SAP EWM. If you have the experience, add it.
2What the recruiter sees first
You're ranking #2 of 158 applicants.
How to get there
Examples
How not to write it
Your turn
Answer Yes or No.
Have you listed the keywords from the job ad?
Title, skills, tools, industry: what the AI is briefed with.
Copy the job ad, mark every title, skill, tool and industry word, and keep the list next to your CV.
Do you use their exact words?
“E-Commerce”, not “online sales”.
Replace your synonyms with the words in the job ad, wherever you truly have the experience.
Are the main keywords in your headline and summary?
The first lines the AI and the recruiter read.
Put the job title, your core expertise, the key tools and the industry into your headline and summary.
Do they appear across your sections?
Titles, roles, annex and recommendations.
Work the keywords into your titles, role descriptions and annex, in real sentences.
Can a machine read your CV?
One column, standard headings, real text, saved as a PDF.
Move to one column with standard headings, and export a PDF from your document.
Answer all 5 to see if your CV is ready.
The AI finds you. Your CV matches the brief in every section, so you rank near the top of the list the recruiter opens first.
Before you send
How long should my CV be?
Sarah Miller
Senior Program Manager | Finance Transformation | ERP | Consumer Goods
Executive summary
Experience
Senior Program Manager, Finance Transformation, Finance Europe
Global consumer goods group · 2021 – today
Leads 15 people across Finance, IT and an integrator in 9 countries, with a €6M budget.
Experience
Program Manager, ERP Implementation, Group IT
Global consumer goods group · 2017 – 2021
Project Manager, Finance Systems, Group Finance
Retail group · 2013 – 2017
More professional experience on my LinkedIn profile.
Annex
Education, certifications & awards
[PMI / 2021] PMP® Project Management Professional
The global standard for project management. Learned how projects work conceptually, and the traditional methods to run them: scope, schedule, cost, risk and stakeholders.
[AXELOS / 2019] PRINCE2® Practitioner
A process-based method for running projects in controlled stages. Learned how to set up governance, roles and stage gates for large programs.
[University / 2012] MSc Business Administration
Strategy, finance and organization. Thesis on change management in shared services, the start of my work in finance transformation.
[Award / 2023] Best in Class Program Management
Recognized by the executive board for delivering the group's largest finance program on time and on budget.
Recommendations
Michael Brown · VP Finance Transformation
I had the pleasure of managing Sarah for three years. She took over our ERP program when it was six months behind, and within a quarter it was back on track. Her superpower is turning a complex program into a plan everyone understands, from the CFO to the key users. Reliable, calm under pressure, and always on time and on budget. I can highly recommend Sarah for any senior program role.
Daniel Hughes · CFO Europe
I worked with Sarah on our finance rollout across nine countries. She connects with senior stakeholders at eye level and turns complex solutions into simple choices, which made our steering committees short, clear and decisive. She was my go-to person whenever a plan needed to become reality.
Tom Becker · Finance Controller
Sarah made finance and IT speak the same language. Our team adopted the new processes because she brought us along from day one, and she always had time for our questions. Full commitment, every single week. I'd work with her again in a heartbeat.
David Klein
Engineering Manager | Platform Engineering | Cloud | Fintech
Executive summary
Experience
Engineering Manager, Payments Platform, Technology
Fintech scale-up · 2020 – today
Leads 5 teams and 48 engineers running the checkout platform: 2M orders a month.
Experience
Senior Backend Engineer, Payments, Technology
Online marketplace · 2016 – 2020
Software Engineer, Checkout, E-Commerce
Retail group · 2012 – 2016
More professional experience on my LinkedIn profile.
Annex
Education, certifications & awards
[AWS / 2023] AWS Certified Solutions Architect – Professional
AWS's advanced certification for system design. Learned how to architect for scale, cost and resilience across many accounts.
[CNCF / 2022] Certified Kubernetes Administrator (CKA)
A hands-on exam on running Kubernetes. Learned cluster operations, networking and troubleshooting under time pressure.
[University / 2011] MSc Computer Science
Software engineering and distributed systems. Thesis on fault tolerance, the base for my platform work.
[Award / 2024] Engineering Leader of the Year
Voted by the engineering organization for building the platform teams.
Recommendations
Laura Smith · CTO
I managed David for over two years. He built our platform group from 9 to 32 engineers and kept it shipping through hypergrowth. Incidents went down while delivery speed went up, which tells you everything about how he leads. Strong technical judgment, high energy, and a team that genuinely wants to work for him. I can highly recommend David for any engineering leadership role.
Richard Moore · Chief Operating Officer
David led our cloud migration with a rare mix of ambition and care: 140 services moved, and our customers never noticed. He explains complex trade-offs in plain language, which made decisions at board level fast and easy.
Kate Morgan · Head of Product
Whenever product needed the impossible, David found a realistic way to deliver most of it, and was honest about the rest. Planning with him was always a partnership. One of the best engineering managers I've worked with.
Laura Bennett
Head of Performance Marketing | Paid Media | E-Commerce | D2C
Executive summary
Experience
Head of Performance Marketing, Paid Media, Global E-Commerce
D2C fashion brand · 2019 – today
Leads a team of 9, two agencies and a €6M media budget across 8 markets.
Experience
Performance Marketing Manager, Paid Social, E-Commerce Europe
Online retailer · 2015 – 2019
Online Marketing Specialist, Search, Marketing
Travel company · 2013 – 2015
More professional experience on my LinkedIn profile.
Annex
Education, certifications & awards
[Google / 2025] Google Ads Search Certification
Google's certification for search advertising. Learned bidding strategies, account structure and measurement. Renewed every year.
[Meta / 2023] Meta Certified Media Buying Professional
Meta's certification for paid social. Learned campaign structure, audiences and creative testing at scale.
[University / 2013] BA Marketing & Communication
Marketing, consumer behavior and communication. Final project: a launch plan for a D2C startup.
[Award / 2024] Best Performance Campaign
Industry award for the TikTok Shop launch: €3M in year one.
Recommendations
James Wilson · Chief Marketing Officer
I managed Laura for three years, and she grew our online revenue from €40M to €70M while spending less to win each customer. She knows what every euro of budget does, and she can explain it to the board in two slides. Data-driven, creative and relentless about results. I can highly recommend Laura for any senior marketing role.
Ryan Cole · Finance Director
Laura was the first marketer who brought finance clear numbers, not just impressions. Her attribution work changed how we plan budgets across the whole group. A true business partner.
Emma Clarke · Head of Brand
Working next to Laura made our whole team better. She shares what works with everyone, and half of our marketing playbook is hers. Generous, sharp and always one step ahead of the next channel.
Anna Becker
Analytics Manager | Customer Analytics | Business Intelligence | Retail
Executive summary
Experience
Analytics Manager, Customer Analytics, E-Commerce
Online retailer · 2019 – today
Leads 7 analysts and data scientists serving 12 business teams, with a €1.5M data budget.
Experience
Senior Data Analyst, Pricing, Commercial
Retail group · 2016 – 2019
Data Analyst, Reporting, Finance
Telecoms provider · 2014 – 2016
More professional experience on my LinkedIn profile.
Annex
Education, certifications & awards
[Microsoft / 2023] Power BI Data Analyst Associate
Microsoft's certification for Power BI. Learned data modeling, DAX, and how to build reports people actually use.
[Google / 2022] Advanced Data Analytics Certificate
An advanced analytics program. Learned statistics, regression and machine learning in Python.
[University / 2014] MSc Statistics
Statistics and probability. Thesis on customer churn prediction, the base for my customer lifetime value work.
[Award / 2024] Data Excellence Award
Recognized by the leadership team for the group's first A/B testing program.
Recommendations
Robert King · CFO
I managed Anna for two years. She turned our data into decisions: the leadership team now runs the business on her dashboards, and her customer lifetime value model moved real budget. Rigorous, fast and pragmatic, she knows when a model is good enough to act on. I can highly recommend Anna for any analytics leadership role.
Lisa Brown · Head of Pricing
Anna answered questions we didn't know to ask. Our pricing changed because of her markdown model, and so did our margin. She translates statistics into plain business language better than anyone I know.
Chris Walker · Data Engineering Lead
Anna is generous with what she knows. She set up our testing standards and coached half the team on them. Working with her, our whole data team got better.
Mark Wilson
Operations Manager | Process Improvement | Logistics | Retail
Executive summary
Experience
Operations Manager, Distribution Centers, Logistics
National retailer · 2018 – today
Runs 2 distribution centers with 180 people and a €6M operating budget.
Experience
Site Manager, Distribution Center North, Logistics
Logistics provider · 2014 – 2018
Shift Manager, Inbound, Warehouse Operations
Logistics provider · 2011 – 2014
More professional experience on my LinkedIn profile.
Annex
Education, certifications & awards
[IASSC / 2021] Lean Six Sigma Green Belt
A method for removing waste and variation. Learned how to map a process, find the root cause and measure the fix.
[ASCM / 2019] APICS CSCP, Certified Supply Chain Professional
The end-to-end view of supply chains. Learned to plan sourcing, production and logistics as one system.
[University / 2010] BSc Logistics Management
Logistics, warehousing and transport. Final project: a warehouse layout for a retail chain.
[Award / 2023] Site of the Year
Group award for 12 months in a row at 99% on-time delivery.
Recommendations
Andrew Scott · Director of Supply Chain
I had the pleasure of managing Mark for four years. He took two struggling distribution centers and made them the best in our network, with lower costs and 99% on-time delivery. Calm under pressure, fair with his people, and full commitment every day. I can highly recommend Mark for any senior operations role.
Megan Price · Head of Store Operations
Our stores always knew what was coming and when. Mark made logistics boring, in the best way, and he was always the first to call when something changed. A true partner for retail.
Paul Green · Site Manager
Mark shares everything that works at his sites with the rest of us. His lean routines are now the standard across the network. A leader people want to work for.
Two pages, plus a one-page annex.
Page one: headline, summary and your current role. Page two: your earlier roles. The annex: what you learned, and what others say.
What format should I use?
Sarah Miller
Senior Program Manager | Finance Transformation | ERP | Consumer Goods
Executive summary
Experience
Senior Program Manager, Finance Transformation, Finance Europe
Global consumer goods group · 2021 – today
Leads 15 people across Finance, IT and an integrator in 9 countries, with a €6M budget.
Skills
Strengths
Sarah Miller
Profile
Senior leader with 14 years of experience across e-commerce, supply chain, finance, marketing, HR and IT transformation. Proven ability to lead cross-functional teams, manage complex stakeholder landscapes and deliver results in fast-paced international environments. Open to new opportunities in any industry. Senior leader with 14 years of experience across e-commerce, supply chain, finance, marketing, HR and IT transformation. Proven ability to lead cross-functional teams, manage complex stakeholder landscapes and deliver results in fast-paced international environments. Open to new opportunities in any industry.
Experience
Senior leader with 14 years of experience across e-commerce, supply chain, finance, marketing, HR and IT transformation. Proven ability to lead cross-functional teams, manage complex stakeholder landscapes and deliver results in fast-paced international environments. Open to new opportunities in any industry. Senior leader with 14 years of experience across e-commerce, supply chain, finance, marketing, HR and IT transformation. Proven ability to lead cross-functional teams, manage complex stakeholder landscapes and deliver results in fast-paced international environments. Open to new opportunities in any industry.
David Klein
Engineering Manager | Platform Engineering | Cloud | Fintech
Executive summary
Experience
Engineering Manager, Payments Platform, Technology
Fintech scale-up · 2020 – today
Leads 5 teams and 48 engineers running the checkout platform: 2M orders a month.
Skills
Strengths
David Klein
Profile
Technology leader with experience across software engineering, data science, product management, cybersecurity, IT support and sales engineering. Comfortable in any role, any stack and any industry. Technology leader with experience across software engineering, data science, product management, cybersecurity, IT support and sales engineering. Comfortable in any role, any stack and any industry.
Experience
Technology leader with experience across software engineering, data science, product management, cybersecurity, IT support and sales engineering. Comfortable in any role, any stack and any industry. Technology leader with experience across software engineering, data science, product management, cybersecurity, IT support and sales engineering. Comfortable in any role, any stack and any industry.
Laura Bennett
Head of Performance Marketing | Paid Media | E-Commerce | D2C
Executive summary
Experience
Head of Performance Marketing, Paid Media, Global E-Commerce
D2C fashion brand · 2019 – today
Leads a team of 9, two agencies and a €6M media budget across 8 markets.
Skills
Strengths
Laura Bennett
Profile
Marketing professional with 10 years across brand, PR, events, social media, SEO, CRM, sales enablement and internal communications. Creative, data-driven and passionate about storytelling in any industry. Marketing professional with 10 years across brand, PR, events, social media, SEO, CRM, sales enablement and internal communications. Creative, data-driven and passionate about storytelling in any industry.
Experience
Marketing professional with 10 years across brand, PR, events, social media, SEO, CRM, sales enablement and internal communications. Creative, data-driven and passionate about storytelling in any industry. Marketing professional with 10 years across brand, PR, events, social media, SEO, CRM, sales enablement and internal communications. Creative, data-driven and passionate about storytelling in any industry.
Anna Becker
Analytics Manager | Customer Analytics | Business Intelligence | Retail
Executive summary
Experience
Analytics Manager, Customer Analytics, E-Commerce
Online retailer · 2019 – today
Leads 7 analysts and data scientists serving 12 business teams, with a €1.5M data budget.
Skills
Strengths
Anna Becker
Profile
Data professional with experience in analytics, data engineering, machine learning, BI, data governance, project management and consulting. Passionate about turning data into insights in any industry. Data professional with experience in analytics, data engineering, machine learning, BI, data governance, project management and consulting. Passionate about turning data into insights in any industry.
Experience
Data professional with experience in analytics, data engineering, machine learning, BI, data governance, project management and consulting. Passionate about turning data into insights in any industry. Data professional with experience in analytics, data engineering, machine learning, BI, data governance, project management and consulting. Passionate about turning data into insights in any industry.
Mark Wilson
Operations Manager | Process Improvement | Logistics | Retail
Executive summary
Experience
Operations Manager, Distribution Centers, Logistics
National retailer · 2018 – today
Runs 2 distribution centers with 180 people and a €6M operating budget.
Skills
Strengths
Mark Wilson
Profile
Versatile professional with experience across operations, finance, HR, procurement, customer service and IT. Quick learner, open to opportunities in any industry. Versatile professional with experience across operations, finance, HR, procurement, customer service and IT. Quick learner, open to opportunities in any industry.
Experience
Versatile professional with experience across operations, finance, HR, procurement, customer service and IT. Quick learner, open to opportunities in any industry. Versatile professional with experience across operations, finance, HR, procurement, customer service and IT. Quick learner, open to opportunities in any industry.
One column. Clear headings.
Two columns, icons and skill bars look busy to people, and the AI often reads them in the wrong order. Start from my template.
How should my LinkedIn look?
Your CV
Sarah Miller
Senior Program Manager | Finance Transformation | ERP | Consumer Goods
Sarah Miller
Senior Program Manager | Finance Transformation | ERP | Consumer Goods
Your CV
David Klein
Engineering Manager | Platform Engineering | Cloud | Fintech
David Klein
Engineering Manager | Platform Engineering | Cloud | Fintech
Your CV
Laura Bennett
Head of Performance Marketing | Paid Media | E-Commerce | D2C
Laura Bennett
Head of Performance Marketing | Paid Media | E-Commerce | D2C
Your CV
Anna Becker
Analytics Manager | Customer Analytics | Business Intelligence | Retail
Anna Becker
Analytics Manager | Customer Analytics | Business Intelligence | Retail
Your CV
Mark Wilson
Operations Manager | Process Improvement | Logistics | Retail
Mark Wilson
Operations Manager | Process Improvement | Logistics | Retail
In sync with your CV.
Same headline, same titles, same numbers. The recruiter will check both.
Keep one master CV with everything. For each application, tailor the headline, the summary, and the wins you select and their order. Same experience, a different angle.
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Executive Principles
Become a high‑performance operator, anywhere: from startups to small businesses to corporates. Six principles, one-on-one or with your team.
Start free
Two minutes, online. Then you know exactly where to start.
Free
15 questions, two minutes. See how well your team gets things done, and where it loses time.
Sample result
Strong, with friction.
Your team loses the most time in Lead.
My services
A 3.5-hour session with your team on the basics of efficiency.
Recommended
A three-and-a-half-hour intensive session with your team on the basics of efficiency.
Pricing on requestone-time, online
What your team leaves with
Need approval first?Download the One-Pager (PDF)
Questions
Tell me about yourself or your team, and I’ll tell you how I can help: coaching, a Team Session or a Team Sprint.
Online by default. Team Sessions and Team Sprints can also run in person, on request.
A Team Session works best for 4 to 12 people. For a bigger group, we plan it together.
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Team Health Check
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ThinkHow to think like an executive.
People take full ownership of their results.
Act like an executive.
We bring solutions, not just problems.
Always look for the solution.
We work on a few clear priorities, and say no to the rest.
Focus means saying no.
DecideHow to define what needs to be done, in any situation.
Our objectives are clear: what, by when, and how we'll know it's done.
Define objectives clearly.
We make decisions quickly, and stick to them.
Decide fast when you can undo it.
Disagreements are settled quickly and openly, on the facts. Not in political battles.
Disagree, then commit.
LeadHow to run your team, efficiently.
People decide how they do their work. Nobody is managed task by task.
Don't micromanage.
We check in at milestones, not on a fixed schedule.
Meet at milestones.
Everyone does meaningful work. No admin or slides made for someone else.
Meaningful work only.
PresenceHow to manage stakeholders, and bring them with you.
Our executives are aligned before we ask them for a decision.
Talk to the C-level.
We know who decides, and we involve them early.
Manage stakeholders.
We build trust with other teams before we need something from them.
Build relationships fast.
CultureHow to build the culture your team needs.
We say what's true early, even when it's bad news.
Honesty, always.
We keep meetings and alignment to a minimum.
Keep alignment to a minimum.
We review mistakes openly, without blame, and fix the cause.
Learn from every mistake.
Answer every question to see your team score.
Be honest. Nobody sees your answers but you.
Your full result is ready.
Your score in all five dimensions, where your team loses the most time, and what I recommend. Free with your email.
Your team score, by dimension
My recommendation
The Team Session.
A three-and-a-half-hour intensive session with your team on all the six principles. Online, fast-paced. Pricing on request.
How to think like an executive.How to define what needs to be done, in any situation.How to run your team, efficiently.How to manage stakeholders, and bring them with you.How to build the culture your team needs.Need approval first?
About me
Award-winning system builder and speaker.
Why I do this
I build systems that get stuff done. For 15 years, I've reverse-engineered the ones that exist, or built new ones, across industries. Now I'm giving you two of them: a free 7-step system for your CV, and six principles to become a high-performance operator.
Recommendations
“Goes over and beyond to get things done.”
“I had the opportunity to work with John when I had been leading the Digital sales teams at adidas and John was part of the team helping to kick off the Digitalization for our Wholesale business. John’s super power is in his ability of taking a narrative and really help craft it into a simple language to get his stakeholders and the broader organization behind it. John has been my go to on many occasions to take the vision and bring it to life with his story telling abilities. Very reliable, innovative and goes over and beyond to get things done (on-time, in-budget and exceeding expectations)!”
Barak ParekhChief Digital Officer, Ingka Group (IKEA)
“A native talent to connect to senior stakeholders on eye level.”
“I’ve had the pleasure of working together with John on master data and data strategy projects. He truly has an innate talent to connect to senior stakeholders on eye level. In our projects he was able to translate complex solutions to simple scenarios to moderate, facilitate and accelerate decision making. His creative way of presenting always amazes his audience with a well thought through storylines, a confident appearance and captivating visuals. I am very much looking forward to the next opportunity to be collaborating with him!”
Andreas Gyory, PhDVice President Data & AI, Abcam
“Like a missile which, if pointed in the right direction, can breach any target.”
“I have had the pleasure of working with Johnny for over two years as his manager. Johnny is a powerhouse of energy, has strong result orientation and is able to navigate through uncertainties. And these qualities make him an ideal candidate for fast paced environments. He loves challenges and goes after them with full commitment. He is like a missile which, if pointed in the right direction, can breach any target. I am pretty sure he would have lots of successes in his career.”
Manish KatariaHead of Wholesale Operations, Esprit · my former manager
“Outstanding in connecting IT capabilities with business needs.”
“We have been partnering with John and his team to build up in agile an innovative digital transformation approach for our sell-in. The tool is now going into his 6th/7th development cycle and is consistently praised by internal and external stakeholders. Outstanding in connecting IT capabilities with business needs and also challenging part of our journey to keep consumer focused. Delivery, output, very strong against an agile mindset, every incremental step is one step. Solid leadership steering of internal and external IT partners, with budget under control. I can highly recommend John for a digital transformation role at scale!”
Philip TeterovVice President Digital Creation, adidas
Experience
Global Lead, CX Strategic Programs
MediaMarktSaturn · 2026 – today
In the first six months
Director Strategy and Programs, Global Operations
adidas · Feb 2022 – 2026
XR Innovation Lead, B2B Digital Sales Solutions
adidas · Dec 2021 – Mar 2022
Head of Product, Digital Showroom, Digital Sales Solutions
adidas · Jul 2019 – Jan 2022
Program Manager, Global Data & Analytics
adidas · Apr 2018 – Jun 2019
Project Manager, Corporate Solutions, Global Finance
adidas · Nov 2016 – Mar 2018
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Awards
Speaking
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In practice